AI-Agentic Workshops

Your team walks in with questions about AI. They walk out with working agents built on their real workflows. Hands-on, operator-led, zero fluff.

Why Workshops Work

Coaching creates dependency. Workshops create capability.

• Immediate ROI - Compress weeks of trial-and-error into a single session. Your team executes faster on content, campaigns, and GTM ops the same week.
• Operator-Led - Built by someone who runs AI agents daily for real B2B SaaS companies. Not someone who read a whitepaper about them.
• Compounds Over Time - Every agent your team builds becomes a reusable asset. The more they build, the more of your playbook runs autonomously.

Workshop Catalog

Start with the foundations or jump straight to the builds. Every workshop is hands-on and customized to your team.

Foundations

Claude Code for Beginners (Half day)

The starting point for any team going AI-native. Get set up, learn the fundamentals, and run your first real workflow before lunch.

• Install, configure, and navigate Claude Code
• Understand the terminal, prompts, and slash commands
• Write your first working prompt and see real output
• Learn when to use Claude Code vs. ChatGPT vs. other tools
• Set up your workspace for team collaboration

GitHub and Version Control for Non-Engineers (Half day)

Your marketing team does not need to become developers. But they do need to understand Git. This workshop makes it click.

• Why version control matters for marketing teams
• Repos, branches, commits, and pull requests in plain English
• Hands-on: create a repo, make changes, collaborate
• How Git protects your brand bible and agent configurations
• Set up your team's shared marketing repo

Core Builds

Build Your Brand Bible (1 day) - Most Popular

The foundation for every AI agent you will ever build. Your team creates a complete CLAUDE.md with personas, voice rules, and competitive positioning.

• Build your CLAUDE.md from scratch with real company data
• Define ICPs with deal physics (ACV, cycle, win rate)
• Create voice rules and banned word lists
• Set up competitive positioning and objection frameworks
• Deploy a QC agent that enforces your brand on every output
• 30-day async support via Slack

Your First AI Marketing Agent (1 day) - Most Popular

Non-technical teams build and deploy a working AI agent on their real workflows. No slides-only sessions. Everyone leaves with something running.

• Understand the difference between chatbots and agents
• Choose your highest-impact first agent use case
• Build, test, and deploy a working agent in the session
• Prompt engineering and system design fundamentals
• Learn to iterate and improve agent output quality
• 30-day async support via Slack

The Content Repurposing Engine (1 day)

Turn one piece of content into 10+ assets across LinkedIn, TikTok, email, and blog. Build the agents that make it repeatable.

• Map your content to 10 repurposing angles
• Build a repurposing agent customized to your brand
• Set up an AEO-optimized blog publishing pipeline
• Create LinkedIn, TikTok, and email sequences from a single input
• Deploy a QC agent to enforce voice and quality across all outputs

AI-Powered Competitive Intelligence (1 day)

Build agents that scan Meta, LinkedIn, and Google ad libraries and monitor competitor content automatically.

• Set up competitive ad scanning across Meta, LinkedIn, and Google
• Build a LinkedIn thought leader monitoring agent
• Create an automated competitive brief that updates itself
• Extract GTM insights from podcasts and industry content
• Prioritize intelligence by what actually impacts your pipeline
• 30-day async support via Slack

Strategic

Design Your Marketing Operating System (2 days)

The strategic workshop. Map your full GTM motion, identify where AI agents create the highest leverage, and build the 90-day roadmap to get there.

• Full GTM audit with AI opportunity mapping
• Learn the 4-layer architecture (brand context, agents, QC, orchestrator)
• Prioritize agent builds by ROI and pipeline impact
• Define the GTM Engineer role for your team
• Build a 90-day implementation roadmap with owners and milestones
• Human + AI team design (who decides, who executes)
• 60-day async support via Slack

Real Results I've Driven

• +345% Revenue Growth (FinTech)
• +140% ARR Growth (Legal Tech)
• +160% Revenue Growth (DTC Company)

Ready to Make Your Team AI-Native?

Stop watching AI demos. Start building agents on your own workflows.

Book a Workshop